Creating Sizzling Descriptions for eBay Auction Items

One of the keys to success in selling on eBay is taking the time to create sizzling descriptions for your auction items. Buyers have thousands of auctions to choose from when they are purchasing children’s clothing, toys and maternity items. It is imperative that you make your auctions stand out, ensuring that comparison shoppers choose to buy from you.

Make your eBay auctions stand out by writing copy that sells! Remember that what you include on your auction page is your sales vehicle because you cannot be there to personally sell your products.

Not only must you include all the necessary details about your product such as brand, color, size, condition and any unique features; you must get excited about what you are selling and write item descriptions that echo that enthusiasm. Your item description is a sales pitch so give browsers every reason to become your customers. Include call to action words that will motivate buyers. Let’s take a look at a couple of examples:

#1 Bad Copy:

New baby sweater from Tommy Hilfiger. Size 18 months. Mostly blue in color.

#1 Sizzling Copy:

You are bidding on the most endearing sweater made by the quality designer Tommy Hilfiger. Made of 100% combed cotton, this little sweater is perfect for the cold winter weather ahead. This garment is brand new with tags. TH (Tommy Hilfiger) logo is on the cuff of the left sleeve. This charming sweater is crewneck, long sleeves and is tagged as size 18 Months. The colors are deep navy blue, with vibrant red and crisp white stripes – it definitely has a nautical flair! This item is first quality, and not a factory second. Retail price on this sweater is $58.00. Grab a designer bargain that is new with tags at a fraction of the retail value.

#2 Bad Copy:

Brand new Happy Feet Stuffed Animal. Character is Mumble and it is new in box. This toy danced and plays music. BRAND NEW

#2 Sizzling Copy:

Who didn’t love the new movie Happy Feet? The adorable lead character Mumble is now captured in this adorable plush toy that plays music (including the great song from the move “Jump-n-Move”), and tap dances to the music thanks to Smart Technology. That is not all… Talk to Mumble and he will talk back! Measuring 13” tall, Mumble is brand new in the original box – perfect for Christmas gift giving. This is one of the hottest toys of the season and department stores sold out weeks ago. Get it here… we will ship quickly to ensure arrival before Christmas.

Creating compelling descriptions for your auction items does take extra time, but it absolutely does pay you back in the higher selling price of your products. If you sell the same items over and over, then it is a wise investment of time to create amazing descriptions for each item; especially since you only have to write the description once!